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IRIDESCENCE
(ir·​i·​des·​cence):

Sometimes the light hits just right. If you’ve ever blown a bubble, watched a rainbow form in the sky, or seen the shimmering shades on a peacock feather -- you’ve experienced iridescence. The iridescent effect happens when light waves hit that *perfect spot* and create a lustrous display of rainbow colors.

And when you lean into your light as a business owner, you’ll attract everything you’re looking for and more. Because people can’t stay away from your creative, colorful display.